![]() ![]() We try to ensure that there is a 1:1 ratio of UX designers to product managers, and it’s critical that they communicate. “At Atlassian, we consider the leadership of any product team to be a shared responsibility across the product manager, the engineering lead, and the UX designer. It sounds like a similar role to me.” Product management and UX seem to be becoming more aligned… ![]() They really are the backbone of any expedition. “When it comes to climbing the mountain, they have this phenomenal energy on the mountain. They know the culture, they know the area and they know the people. They do things such as prepare the route, fix ropes in place and carry the necessary climbing kit up the mountain. “I’ve heard the role of the product manager compared to that of a Sherpa. He writes about what makes a good product manager in this Medium article, including a very apt comparison to a Sherpa: Stephen says product management is a mindset rather than a job title (something that’s easily relatable to UX design being a mindset and not just a job function). “My role is also to measure success and prioritise changes if goals aren’t being met.” It’s also vital to work with stakeholders and manage their expectations. He says his role involves discovering customer problems, prioritising them and working with the team to find the right solutions. The whole team need to be brought into this vision.” He says his role is to “have a clear vision for the product along with the goals you need to achieve to get there. Stephen Sherwin is Senior Product Manager in Mobile Banking at AIB. Niall works with departments across the company including sales, marketing, client relations, technology and the senior leadership team and says his role is to “act as the voice of the product”. In his role, he has introduced key product disciplines including market research, prototyping, usability testing, customer feedback loops, product theme setting, customer analysis and value proposition identification. Niall Kiernan is Product Manager with Rockall Tech. “At the end of the day, I measure myself by how I was able to improve our customers’ experiences with Atlassian’s products.” “That means working with design to research and understand our customer needs, collaborate across design and engineering to envision solutions, and then ensure that those solutions are implemented in a way that improves the customer experience. He or she leads the cross-functional team who are all involved in the product’s design, development and launch.ĭave Meyer, Senior Product Manager with Atlassian, says his number one responsibility as a product manager is “to set our product strategy and enable all the teams around me to work together to deliver it. The product manager has a hugely important role in setting the strategy and roadmap for a company’s products. Start my free course What does a product manager do? What is UX? Why has it become so important? Could it be a career for you? Learn the answers, and more, with a free 7-day video course. ![]()
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